Climbing as an Eel
Thanks to Henry’s secret plan, we were able to successfully announce the new fall fashion. We showcased dresses and coats designed specifically for elderly individuals.
Currently, coats made of leather are in fashion.
Leather is popular not only in our country but also in aristocratic circles elsewhere.
However, it requires considerable care and can be a bit heavy for the elderly and those with illnesses.
On the other hand, coats made of cotton and fur, especially those with lighter fur, gained a reputation.
“This fur is incredibly comfortable.”
“Even the boots have cotton inside… It’s not uncomfortable even after wearing them for a long time.”
Leather shoes can become tiring after wearing them for extended periods.
They can also develop a smell and mold if they remain wet.
Maintenance can be quite simple, though.
“This coat is soft, and when you hold it, it feels a bit heavy. But when you wear it, it’s light.”
“The design is lovely, and it’s cute yet suitable for adults.”
This new collection popularized coats that were both elegant and cute for adults.
Another hit was the dresses.
“I can’t believe the ribbons on the dresses can be removed.”
“It seems like you can coordinate them however you like.”
“It looks like you can use them for tea parties and evening gatherings separately.”
Noble women tend to own many dresses, and the idea of never wearing the same dress twice is something reserved for court nobles.
For important and truly memorable dresses, they want to wear them frequently.
Especially for their favorite dresses.
So, we thought about making it possible for them to interchange accessories, ribbons, and more to create their own looks.
The ability to mix and match accessories for hairstyles also became explosively popular.
“Clothes from here on out should be bought here.”
“Yes.”
The new brand that was supposed to be announced in a month was exposed for its shady dealings by the company, and the products were recalled, never making it to the public.
Simultaneously, news of the theft of our designs spread in society, and the nobles who had hindered us ended up with debts and faced charges.
Our joint venture, a clothing store, was widely accepted by young and old women alike.
The baby clothes that we presented together were also very well received, as many baby clothes had been designed the same way until then.
The custom-made orders were a huge success, with orders pouring in from overseas as well.
The noblewoman who liked our brand advertised it in social circles, which greatly boosted our sales.
The department store plan was also progressing smoothly, and we were able to open it soon.
I became the president, and Lady Eliana became the vice president.
At first, I thought Lady Eliana would become the president, but she asked me to take on the role.
I didn’t know the reason for her request.