About Advertising (2)
“Rhinos. Among the upper class, there are all kinds of parties besides formal social gatherings, correct?”
“Yes. Quite a variety of them.”
“Then we shall ask the hosts of those parties to distribute our skincare cosmetics! As free samples!”
Rhinos narrowed his eyes slightly.
“For free… you say.”
Giving away luxury goods worth 200,000 dirin for free.
That was not a common way of thinking in this world.
Merchants sold products. Giving them away for nothing was practically unheard of.
“It feels a little wasteful to hand out such expensive products for free…”
“I understand how you feel.”
Maryne nodded before continuing.
“However, if people do not first become aware of the product, nothing can begin. One actual experience moves people’s hearts far more than a hundred words ever could.”
If they used the product, they would absolutely understand how good it was.
Maryne was convinced of that.
Which was precisely why getting them to experience it first took top priority.
“I see…”
Rhinos quietly showed his understanding.
“Though I have no intention of giving away full sets.”
Maryne added.
“We shall prepare one-week samples. That will allow them to test the feeling of using them. If they like them, they may then purchase the full products properly.”
“Even so… we would need to prepare a considerable quantity, would we not?”
“Indeed. Which is why we must hurry and prepare the production system.”
Maryne answered without hesitation.
“And one more thing. There are not many upper-class people here in this count’s capital. Therefore, I intend to carry out this strategy in the secondary capital.”
“I see. However, we have no connections there.”
“Indeed. Which is why, Rhinos, I would like you to find people in the secondary capital who host parties. After that, I shall speak with them personally.”
“Understood.”
Rhinos bowed and immediately set to work.
Several days later.
Rhinos arranged meetings with party organizers in the secondary capital.
Maryne traveled there accompanied by Rhinos.
She met with the organizers and carefully explained the products.
About the lotion, serum, and emulsion.
About the order in which they should be used.
And about why she wanted them distributed as gifts for attendees.
Maryne spoke sincerely, with calm words and composed manners.
Finally…
“If you would cooperate with distributing them as samples… we shall, of course, provide compensation.”
After prefacing it that way, Maryne stated a specific amount.
Since the amount offered was far from small, the organizers agreed immediately.
And so, the distribution of samples at parties in the secondary capital was decided.
What do you think about this chapter?
