About Advertising
Of course, quality of cosmetics was important, but…
Maryne decided to pay special attention to the packaging as well.
Beauty that made people want to pick it up.
Beauty that made people want to display it as part of their room’s decor.
Maryne knew that was exactly what luxury goods required.
“Alright… they’re finished!”
Maryne gazed at the completed lotion, serum, and emulsion.
Transparent glass bottles.
Their shapes curved in smooth, elegant lines.
The lids were decorated with gold ornamentation, and delicate plant patterns had been engraved onto the surface of the bottles.
The lotion was pearl-colored.
The serum was a pale rose color.
The emulsion was golden.
When all three bottles were lined up together, they looked like a single work of art.
---
“Now then, Rhinos. I have something I’d like to discuss.”
Inside the office at the company headquarters.
Maryne stared at the glass bottles on the table as she spoke to Rhinos standing beside her.
“It’s about the cosmetics business. The products themselves are ready. However, the problem is how to make noble ladies aware of these products.”
Macarons and pudding had been products aimed at commoners.
If they sold them in town, customers naturally gathered, and word spread through rumors.
But skincare cosmetics were different.
These were products specifically targeting the wealthy.
“Even if we suddenly open a shop, noble wives and young ladies won’t simply stop by. We need to think carefully about how to sell them. Do you happen to have any good ideas?”
Rhinos placed a hand near his mouth and answered.
“My answer is rather simple, but… would it not be effective to advertise in places where large numbers of upper-class people gather? Such as social circles, for example.”
“Hmm…”
Maryne fell into thought before responding.
“I don’t think that direction is bad. However, it would be difficult for the current Flamsteed family to participate in high society gatherings. If we showed up at a social event while the head of the family is absent, we could very well appear out of place. The Flamsteed family doesn’t even hold a noble title, after all.”
“… Quite true.”
Rhinos quietly nodded.
The Flamsteed family was a prestigious magical lineage, but they were not nobles.
And with the family head absent, if only an eight-year-old child appeared, there was a high chance they would receive cold stares.
“However…”
Maryne murmured.
“The idea of bringing the products to places where wealthy people gather may not actually be wrong.”
She turned her gaze toward the window and slowly organized her thoughts.
(For example, we could contact the organizer of a social party beforehand. Then have them distribute the skincare cosmetics as gifts to the attendees. That way, we can deliver the products to high society without directly forcing our way into it ourselves.)
Maryne’s eyes suddenly sparkled.
~ Read Chapters 25-30 in Advance on Patreon ~
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